PERAN PUBLIC RELATIONS RUMAH SAKIT ISLAM A YANI SURABAYA DALAM MENINGKATKAN CITRA (Studi Kualitatif Public Relations Dalam Meningkatkan Citra Rumah Sakit Islam A Yani Surabaya): ABSTRACT, Oleh Yunita Sari

Public relations within a company or agency can be a bridge between the institution and its publics. Basically the purpose of PR is to create, maintain and foster a harmonious relationship between the two sides that is the company with the public. Hospital is a place to serve the public especially the patients served by medical suit the needs of the patient. Public Relations will not be able to work alone without any help from the unit - another unit of hospitalization. So that the role of public relations to enhance the positive image not only among the public relations with the public alone but the whole family liaison with the hospital also must be maintained to help improve the positive image of the hospital.